5 Consells with Ester Morales on Purpose, Freedom, and Building a Life That Truly Matters
03/06/2026
Fundació Farinera Girona, in collaboration with Diari de Girona, continues its “5 Consells” series with an interview featuring Ester Morales, founder of Casa Far and a computer engineer whose professional journey took her from Google to entrepreneurship in search of a more meaningful life.
In this latest edition, Morales shares a thoughtful perspective on success and purpose, challenging the traditional idea that a prestigious career or professional achievements are the ultimate measure of fulfillment. She explains that entrepreneurship is not always about creating a company, but about having the courage to build a life aligned with your values and the impact you want to make.
In her conversation with Adri Lacaita, she reflects on the moment she stopped asking herself what her next career move at Google should be and began asking a much deeper question: what kind of contribution she wanted to make to the world. That reflection ultimately led her to leave Google, redefine what success meant to her, and create Casa Far.
In the article, Morales summarizes her experience into five essential tips for anyone seeking to build a more meaningful life and career:
Entrepreneurship is a way of life – Entrepreneurship isn’t always about starting a business. Sometimes it’s about having the courage to follow your own path and make decisions that reflect your values.
Success without purpose falls short – Money and professional achievements can be important, but lasting fulfillment comes from contributing something meaningful to others.
Learn to live with uncertainty – Entrepreneurship means continuing to move forward even when the destination isn’t completely clear. Uncertainty is part of the journey.
Create space for silence – In a world full of constant noise, intuition often speaks quietly. Taking time to disconnect allows you to make more authentic decisions.
Freedom comes with responsibility – Choosing your own path involves risk, but it is also one of the greatest sources of learning, personal growth, and empowerment.
To read the full interview, click here.
This article is part of a series that gives a voice to local entrepreneurs, with the aim of sharing authentic, human, and inspiring experiences. New editions are published on the first Wednesday of every month in both the print and digital editions of Diari de Girona.