Fundació Farinera Girona, in collaboration with Diari de Girona, continues its “5 Tips” series with an interview featuring Llorenç Solé Borràs, co-founder of WeTown and an entrepreneur with extensive experience building and growing businesses.

In this latest edition, Solé Borràs shares a realistic perspective on what entrepreneurship truly means, moving beyond the idealized image often portrayed on social media. He reminds us that entrepreneurship is not a shortcut to working less or achieving overnight success, but a demanding journey that requires consistency, sacrifice, and the ability to create real value for customers.

In his conversation with Adri Lacaita, he reflects on the importance of separating the noise of the entrepreneurial ecosystem from the day-to-day reality of running a business. He also emphasizes that even the best idea only becomes a business if someone is willing to pay for it, highlighting that selling, listening to the market, and staying focused are just as important as creativity and innovation.

In the article, Solé Borràs summarizes his experience into five essential tips for anyone considering starting a business:

Identify a real problem and create impact – The best business ideas come from understanding people’s needs and building solutions that genuinely improve their lives.

Accept fear, but learn to manage it – As your business grows, so do the challenges and responsibilities. Learning to live with uncertainty without letting fear dictate your decisions is essential.

Find mentors who challenge you – Surrounding yourself with experienced people who question your assumptions helps you learn faster and make better decisions.

Start selling from day one – The ultimate validation isn’t compliments about your idea—it’s customers willing to pay for it. Without sales, there is no business.

Don’t compare yourself to what you see on LinkedIn – Social media only shows part of the story. Real entrepreneurship is built through consistency, resilience, sacrifice, and time.

To read the full interview, click here.

This article is part of a series that gives a voice to local entrepreneurs, with the aim of sharing authentic, human, and inspiring experiences. New editions are published on the first Wednesday of every month in both the print and digital editions of Diari de Girona.